Retail Management, Global Edition
Author:   Barry Berman ,  Joel Evans ,  Patrali Chatterjee ,  Patrali Chatterjee
Publisher:   Pearson Education Limited
Edition:   13th edition
ISBN:  

9781292214672


Pages:   594
Publication Date:   05 October 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Retail Management, Global Edition


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Overview

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Full Product Details

Author:   Barry Berman ,  Joel Evans ,  Patrali Chatterjee ,  Patrali Chatterjee
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   13th edition
Dimensions:   Width: 21.60cm , Height: 2.00cm , Length: 27.20cm
Weight:   1.160kg
ISBN:  

9781292214672


ISBN 10:   1292214678
Pages:   594
Publication Date:   05 October 2017
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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