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OverviewFor undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman & Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. Full Product DetailsAuthor: Barry R Berman , Joel R EvansPublisher: Pearson Education Limited Imprint: Pearson Education Limited Edition: 12th edition Dimensions: Width: 21.70cm , Height: 2.30cm , Length: 27.70cm Weight: 1.268kg ISBN: 9780273768562ISBN 10: 0273768565 Pages: 620 Publication Date: 06 August 2012 Audience: College/higher education , Undergraduate Replaced By: 9781292214672 Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |