Overview

For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.    The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

Full Product Details

Author:   Barry R. Berman ,  Joel R. Evans
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   11th edition
Dimensions:   Width: 21.60cm , Height: 3.00cm , Length: 27.60cm
Weight:   1.610kg
ISBN:  

9780136087588

ISBN 10:   0136087582
Pages:   688
Publication Date:   01 September 2009
Audience:   College/higher education ,  Undergraduate
Replaced By:   9780132720823
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface Acknowledgments PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT 1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing PART TWO: SITUATION ANALYSIS 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing PART FOUR: CHOOSING A STORE LOCATION 9. Trading-Area Analysis 10. Site Selection PART FIVE: MANAGING A RETAIL BUSINESS 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions PART SIX: MERCHANDISE MANAGEMENT AND PRICING 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing PART SEVEN: COMMUNICATING WITH THE CUSTOMER 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy PART EIGHT: PUTTING IT ALL TOGETHER 20. Integrating and Controlling the Retail Strategy APPENDIXES A Careers in Retailing B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans) C Glossary NAME INDEX SUBJECT INDEX

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