Overview

Current challenges in retail design, such as increasing digitisation, and the merging of online and offline platforms, have led to altogether new forms of retail and of their spatial expression. This is what this new yearbook takes a look at. It provides a current overview of innovations in multi-channel commerce, from pioneering in-store technology to new products, materials and lighting solutions at the point of sale. More than 50 current examples of best practice, from temporary pop-up stores and avant-garde brand worlds, to hybrid retail centres, present an inspiring international cross section. AUTHOR: Dr. Jons Messedat is an architect, designer and author. His expertise, with regard to architectural corporate identity, is in demand at companies, conferences and universities across Germany, Switzerland and the USA. SELLING POINTS: . The first in a new yearbook series covering retail design . Illustrates retail design in the UK, China, the USA, Germany, Austria, Australia, Russia, Greece, Canada, and many other countries . More than 50 examples: displays, shop windows, pop-ups, stores, malls etc. . With designs for brands such as Adidas, Bugatti, Primark, Vodafone, Sennheiser, Mercedes and Vitra Text in English and German. 305 colour images

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9783899862379

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Dr. Jons Messedat is an architect, designer and author. His expertise with regard to architectural corporate identity is in demand at companies, conferences and universities in Germany, Switzerland and the USA.

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