Overview

In this straightforward approach to preparing students for merchandising careers in retailing, students are presented with step-by-step instructions on buying tasks such as identifying and understanding potential customers, creating a six-month merchandising plan and developing sales forecasts. This text is supplemented by the manual Making Buying Decisions: Using the Computer as a Tool, 2nd Edition, also by Richard Clodfelter.

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9781563672255

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Richard Clodfelter is associate professor with the College of Hospitality, Retail and Sport Management at the University of South Carolina. His articles and papers have received awards from several retailing and educational associations.

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