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Author:   Jay Diamond ,  Gerald Pintel
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 21.60cm , Height: 1.60cm , Length: 27.90cm
Weight:   0.786kg
ISBN:  

9781292026763

ISBN 10:   1292026766
Pages:   360
Publication Date:   01 November 2013
Audience:   Adult education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

SECTION ONE INTRODUCTION TO RETAIL BUYINGChapter 1: The Retail Playing FieldChapter 2: The Buyer's RoleChapter 3: Buying Practices for the Different Retail ClassificationsChapter 4: The Market Specialists and how They Service Retailers SECTION TWO: PLANNING THE PURCHASEChapter 5: Consumer AnalysisChapter 6: Multiculturalism: Assessing the Product Needs of America's Major EthnicitiesChapter 7: What to BuyChapter 8: How Much to BuyChapter 9: Merchandise Sourcing and Timing the Purchase SECTION THREE: MAKING THE PURCHASEChapter 10: Purchasing in the Domestic MarketplaceChapter 11: Foreign Market PurchasingChapter 12: The Importance of Business Etiquette When Purchasing in Global MarketsChapter 13: Wholesale Purchasing on the InternetChapter 14: Negotiating the Purchase and Writing the Order SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIESChapter 15: Merchandise PricingChapter 16: The Development of Private-Label ProgramsChapter 17: Disseminating Product information to Retail personnelChapter 18: The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising

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