Overview

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

Full Product Details

Author:   Jay Diamond ,  Gerald Pintel
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 21.60cm , Height: 1.60cm , Length: 27.90cm
Weight:   0.786kg
ISBN:  

9781292026763

ISBN 10:   1292026766
Pages:   360
Publication Date:   01 November 2013
Audience:   Adult education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

SECTION ONE INTRODUCTION TO RETAIL BUYINGChapter 1: The Retail Playing FieldChapter 2: The Buyer's RoleChapter 3: Buying Practices for the Different Retail ClassificationsChapter 4: The Market Specialists and how They Service Retailers SECTION TWO: PLANNING THE PURCHASEChapter 5: Consumer AnalysisChapter 6: Multiculturalism: Assessing the Product Needs of America's Major EthnicitiesChapter 7: What to BuyChapter 8: How Much to BuyChapter 9: Merchandise Sourcing and Timing the Purchase SECTION THREE: MAKING THE PURCHASEChapter 10: Purchasing in the Domestic MarketplaceChapter 11: Foreign Market PurchasingChapter 12: The Importance of Business Etiquette When Purchasing in Global MarketsChapter 13: Wholesale Purchasing on the InternetChapter 14: Negotiating the Purchase and Writing the Order SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIESChapter 15: Merchandise PricingChapter 16: The Development of Private-Label ProgramsChapter 17: Disseminating Product information to Retail personnelChapter 18: The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising

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