Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Author:   Bettina Berg
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2014 ed.
Volume:   4
ISBN:  

9783658015954


Pages:   180
Publication Date:   16 September 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats


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Author:   Bettina Berg
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2014 ed.
Volume:   4
Dimensions:   Width: 14.80cm , Height: 1.20cm , Length: 21.00cm
Weight:   2.653kg
ISBN:  

9783658015954


ISBN 10:   3658015950
Pages:   180
Publication Date:   16 September 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​Managing Retail Brands Across Different Consumer Perception Levels.- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers.- Managing retail brands in the light of different local competitive contexts.- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition.- Managing Retail Brands Within Different Retail Formats in an International Context.- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.

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Author Information

Dr. Bettina Berg received her doctor’s degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.

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