Overview
Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations. This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.
Full Product Details
Author: Gibson G. Vedamani
Publisher: SAGE Publications India Pvt Ltd
Imprint: SAGE Publications India Pvt Ltd
Weight: 0.290kg
ISBN: 9789352807598
ISBN 10: 9352807596
Pages: 248
Publication Date: 17 July 2018
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
`Gibson's book is a capsule of curated retailing knowledge. It will be immensely useful for retailers and associates in retail. The book covers complex topics in a very simple manner and hence would be useful for the uninitiated too.' -- Kumar Rajagopalan, * CEO, Retailers Association of India * `This book is a great read filled with valuable detailed information hand-picked from Indian retail for Indian retail. The curated selection of real-life learning from the best of great traditional and modern retailers adds authenticity to the different concepts explained by Gibson in the journey of the book. Interesting anecdotes from his life experiences add delightful beyond detail nostalgia to the descriptions and add a very important ingredient in retail-the emotional touch. The book gives very useful and hands-on tips derived from intuitive traditional shopkeeping interpreted in the context of today's competitive, connected world of retail in India. A superb read and a valuable ready reckoner for efficient and effective retailing!' -- Surender Gnanaolivu, * Senior Consultant-Retail Experience * `Dr Gibson is an extremely experienced retail professional, who is also endowed with the gift of extraordinary writing and teaching skills, which enable him to share his knowledge with others. The 10 success factors will help small retail businesses survive and thrive the disruption that will unfold during the next decade.' -- Krish Iyer, * President and CEO, Walmart India * `The awareness levels of most leading brands are very high. So, mass media channels no more play a significant role in brand purchase decisions. The focus now shifts to the retail outlet- the point-of-purchase. The more you understand the retail environment, the better you will succeed in building strong brands. Gibson's book beacons it all!' -- Biju Dominic, * CEO and Co-founder, FinalMile Consulting (Behaviour Architects) * `If an attitude of positivity and genuine friendliness is shown by every shopkeeper, they can get closer to their customers and win them forever. Gibson's book gives useful pointers to run the retail business in India profitably-whether big or small, or traditional or modern! It's an interesting and resourceful read, page after page, with case examples and illustrations. I'm sure every reader would be delighted to go through each winning experience in the world of retailing presented in the book!' -- Rajeev Gopalakrishnan, * President-South Asia, Bata Emerging Markets * `The right book at the right time-when Indian retail is at its crossroads.' -- Hemu Ramaiah, * Former CEO and Founder, Landmark Book Stores; Managing Director, Shop4solutions Pvt. Ltd * `This book is a power-packed capsule on retail. It captures the science of modern retailing as practised by big successful retailers in India and across the world and blends them with the unique practices of the small mom and pop retailers that have made them successful. It weaves both these strands into a comprehensive guide to retailing that is full of examples, heart-warming stories and practical ways to implement. Gibson has demystified modern retail for the family retailers and for the large retailers, he has brought out the practices of the family retailers which build unparalleled stickiness and resilience. In doing so, it also makes for a fascinating and lovely read for a consumer and a practitioner.' -- Neelesh Hundekari, * Partner (Asia Pacific)-Consumer and Retail Practice, A.T. Kearney Ltd, UK (India branch office) * `In the context of India, whenever there is reference to retailing, it is common to equate it to modern trade. However, having practised it for several decades, I can say that the core of Indian retailing still remains largely undiscovered. How can small enterprises survive for so many years? My dear friend Gibson has Advance Praise touched the nerve that will be torchlight to seekers of the truth of Indian retailing. Interesting!' -- K. Radhakrishnan, * Co-founder, Tata Starquik.com * `Indian retail is always talked about as the next big opportunity. In reality, it continues to be an intriguing and challenging Ali Baba's cave due to its diversity of customers and products. Gibson's book is a primer on the DNA of Indian retail, which explains the opportunities and challenges along with success stories of operational excellence. A must-read for all retailers and students to unravel the secret sauce of success, while achieving customer centricity, co-existence and profitability.' -- Govind Shrikhande, * Customer Care Associate and Former Managing Director, Shoppers' Stop Ltd * `An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape. Retail Beyond Detail journeys through one of the oldest industries, as it delves deeper into what defines it, makes it and even breaks it. The book- through its quick tips and relatable examples-makes it a perfect go-to for those passionate about stepping into the retail industry and understanding it better. The wide gamut of topics conveyed through a mix of story-telling, examples and explanation make this a great resource for anyone who really wants to be a meaningful player within this industry.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd * `An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd. *
'Gibson's book is a capsule of curated retailing knowledge. It will be immensely useful for retailers and associates in retail. The book covers complex topics in a very simple manner and hence would be useful for the uninitiated too.' -- Kumar Rajagopalan, * CEO, Retailers Association of India * 'This book is a great read filled with valuable detailed information hand-picked from Indian retail for Indian retail. The curated selection of real-life learning from the best of great traditional and modern retailers adds authenticity to the different concepts explained by Gibson in the journey of the book. Interesting anecdotes from his life experiences add delightful beyond detail nostalgia to the descriptions and add a very important ingredient in retail-the emotional touch. The book gives very useful and hands-on tips derived from intuitive traditional shopkeeping interpreted in the context of today's competitive, connected world of retail in India. A superb read and a valuable ready reckoner for efficient and effective retailing!' -- Surender Gnanaolivu, * Senior Consultant-Retail Experience * 'Dr Gibson is an extremely experienced retail professional, who is also endowed with the gift of extraordinary writing and teaching skills, which enable him to share his knowledge with others. The 10 success factors will help small retail businesses survive and thrive the disruption that will unfold during the next decade.' -- Krish Iyer, * President and CEO, Walmart India * 'The awareness levels of most leading brands are very high. So, mass media channels no more play a significant role in brand purchase decisions. The focus now shifts to the retail outlet- the point-of-purchase. The more you understand the retail environment, the better you will succeed in building strong brands. Gibson's book beacons it all!' -- Biju Dominic, * CEO and Co-founder, FinalMile Consulting (Behaviour Architects) * 'If an attitude of positivity and genuine friendliness is shown by every shopkeeper, they can get closer to their customers and win them forever. Gibson's book gives useful pointers to run the retail business in India profitably-whether big or small, or traditional or modern! It's an interesting and resourceful read, page after page, with case examples and illustrations. I'm sure every reader would be delighted to go through each winning experience in the world of retailing presented in the book!' -- Rajeev Gopalakrishnan, * President-South Asia, Bata Emerging Markets * 'The right book at the right time-when Indian retail is at its crossroads.' -- Hemu Ramaiah, * Former CEO and Founder, Landmark Book Stores; Managing Director, Shop4solutions Pvt. Ltd * 'This book is a power-packed capsule on retail. It captures the science of modern retailing as practised by big successful retailers in India and across the world and blends them with the unique practices of the small mom and pop retailers that have made them successful. It weaves both these strands into a comprehensive guide to retailing that is full of examples, heart-warming stories and practical ways to implement. Gibson has demystified modern retail for the family retailers and for the large retailers, he has brought out the practices of the family retailers which build unparalleled stickiness and resilience. In doing so, it also makes for a fascinating and lovely read for a consumer and a practitioner.' -- Neelesh Hundekari, * Partner (Asia Pacific)-Consumer and Retail Practice, A.T. Kearney Ltd, UK (India branch office) * 'In the context of India, whenever there is reference to retailing, it is common to equate it to modern trade. However, having practised it for several decades, I can say that the core of Indian retailing still remains largely undiscovered. How can small enterprises survive for so many years? My dear friend Gibson has Advance Praise touched the nerve that will be torchlight to seekers of the truth of Indian retailing. Interesting!' -- K. Radhakrishnan, * Co-founder, Tata Starquik.com * 'Indian retail is always talked about as the next big opportunity. In reality, it continues to be an intriguing and challenging Ali Baba's cave due to its diversity of customers and products. Gibson's book is a primer on the DNA of Indian retail, which explains the opportunities and challenges along with success stories of operational excellence. A must-read for all retailers and students to unravel the secret sauce of success, while achieving customer centricity, co-existence and profitability.' -- Govind Shrikhande, * Customer Care Associate and Former Managing Director, Shoppers' Stop Ltd * 'An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape. Retail Beyond Detail journeys through one of the oldest industries, as it delves deeper into what defines it, makes it and even breaks it. The book- through its quick tips and relatable examples-makes it a perfect go-to for those passionate about stepping into the retail industry and understanding it better. The wide gamut of topics conveyed through a mix of story-telling, examples and explanation make this a great resource for anyone who really wants to be a meaningful player within this industry.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd * 'An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd. *
Perfect guide for the growth and successful development...enlighten the interesting environment of retail business. -- Fashion and Flick 'Gibson's book is a capsule of curated retailing knowledge. It will be immensely useful for retailers and associates in retail. The book covers complex topics in a very simple manner and hence would be useful for the uninitiated too.' -- Kumar Rajagopalan, * CEO, Retailers Association of India * 'This book is a great read filled with valuable detailed information hand-picked from Indian retail for Indian retail. The curated selection of real-life learning from the best of great traditional and modern retailers adds authenticity to the different concepts explained by Gibson in the journey of the book. Interesting anecdotes from his life experiences add delightful beyond detail nostalgia to the descriptions and add a very important ingredient in retail-the emotional touch. The book gives very useful and hands-on tips derived from intuitive traditional shopkeeping interpreted in the context of today's competitive, connected world of retail in India. A superb read and a valuable ready reckoner for efficient and effective retailing!' -- Surender Gnanaolivu, * Senior Consultant-Retail Experience * 'Dr Gibson is an extremely experienced retail professional, who is also endowed with the gift of extraordinary writing and teaching skills, which enable him to share his knowledge with others. The 10 success factors will help small retail businesses survive and thrive the disruption that will unfold during the next decade.' -- Krish Iyer, * President and CEO, Walmart India * 'The awareness levels of most leading brands are very high. So, mass media channels no more play a significant role in brand purchase decisions. The focus now shifts to the retail outlet- the point-of-purchase. The more you understand the retail environment, the better you will succeed in building strong brands. Gibson's book beacons it all!' -- Biju Dominic, * CEO and Co-founder, FinalMile Consulting (Behaviour Architects) * 'If an attitude of positivity and genuine friendliness is shown by every shopkeeper, they can get closer to their customers and win them forever. Gibson's book gives useful pointers to run the retail business in India profitably-whether big or small, or traditional or modern! It's an interesting and resourceful read, page after page, with case examples and illustrations. I'm sure every reader would be delighted to go through each winning experience in the world of retailing presented in the book!' -- Rajeev Gopalakrishnan, * President-South Asia, Bata Emerging Markets * 'The right book at the right time-when Indian retail is at its crossroads.' -- Hemu Ramaiah, * Former CEO and Founder, Landmark Book Stores; Managing Director, Shop4solutions Pvt. Ltd * 'This book is a power-packed capsule on retail. It captures the science of modern retailing as practised by big successful retailers in India and across the world and blends them with the unique practices of the small mom and pop retailers that have made them successful. It weaves both these strands into a comprehensive guide to retailing that is full of examples, heart-warming stories and practical ways to implement. Gibson has demystified modern retail for the family retailers and for the large retailers, he has brought out the practices of the family retailers which build unparalleled stickiness and resilience. In doing so, it also makes for a fascinating and lovely read for a consumer and a practitioner.' -- Neelesh Hundekari, * Partner (Asia Pacific)-Consumer and Retail Practice, A.T. Kearney Ltd, UK (India branch office) * 'In the context of India, whenever there is reference to retailing, it is common to equate it to modern trade. However, having practised it for several decades, I can say that the core of Indian retailing still remains largely undiscovered. How can small enterprises survive for so many years? My dear friend Gibson has Advance Praise touched the nerve that will be torchlight to seekers of the truth of Indian retailing. Interesting!' -- K. Radhakrishnan, * Co-founder, Tata Starquik.com * 'Indian retail is always talked about as the next big opportunity. In reality, it continues to be an intriguing and challenging Ali Baba's cave due to its diversity of customers and products. Gibson's book is a primer on the DNA of Indian retail, which explains the opportunities and challenges along with success stories of operational excellence. A must-read for all retailers and students to unravel the secret sauce of success, while achieving customer centricity, co-existence and profitability.' -- Govind Shrikhande, * Customer Care Associate and Former Managing Director, Shoppers' Stop Ltd * 'An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape. Retail Beyond Detail journeys through one of the oldest industries, as it delves deeper into what defines it, makes it and even breaks it. The book- through its quick tips and relatable examples-makes it a perfect go-to for those passionate about stepping into the retail industry and understanding it better. The wide gamut of topics conveyed through a mix of story-telling, examples and explanation make this a great resource for anyone who really wants to be a meaningful player within this industry.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd * 'An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd. *
`An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.' -- Rakesh Biyani, `An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.' -- Rakesh Biyani, * Joint Managing Director, Future Retail Ltd. *
Author Information
Gibson G. Vedamani holds a PhD in retail management (from Symbiosis International University, Pune). He is Founder and Partner, Retail Solutions and Learning Technologies LLP, Mumbai. He is the former founding CEO of Retailers’ Association of India (RAI). He has played a key role in establishing RAI in India as the country’s recognized professional retail body. He has shared the ‘Great Indian Retailing Story’ in many conferences and forums including the ones hosted by National Retail Federation, USA, and Columbia Chamber of Commerce, South America. Dr Vedamani currently serves as a Director on the Board of Gem and Jewellery Skill Council of India as an NSDC nominee. He also sits on the boards of a few companies as Non-executive/ Independent Director besides being a Trustee/Advisory Board Member of a few educational and higher educational institutions. Before his tenure as CEO of RAI, he served in leadership positions in Reliance Webstore, Piramyd Retail, Bhojsons (Nigeria), Shoppers Stop, Bata India, Aurofood and Godrej Consumer Products. An author and writer on topical retailing, Dr Vedamani has also published two more books on retailing and many articles in reputed newspapers, journals and magazines. He is passionate about teaching retail management, and he is a guest faculty at the Jamnalal Bajaj Institute of Management Studies, Mumbai, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, GRD Institute of Management, Coimbatore, and Christ Institute of Management, Pune. He is the recipient of the Dewang Mehta Award for the best teacher in retail management, FICCI’s Retailers’ Retailer Award and IBS Award for the best contribution to the retail sector in India
