Retail Advertising and Promotion
Author:   Jay Diamond
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563678981


Pages:   448
Publication Date:   16 May 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $75.00 Quantity:  
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Retail Advertising and Promotion


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Full Product Details

Author:   Jay Diamond
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 21.60cm , Height: 2.80cm , Length: 27.80cm
Weight:   1.140kg
ISBN:  

9781563678981


ISBN 10:   1563678985
Pages:   448
Publication Date:   16 May 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Reviews

This is a rival to Kleppner's Advertising Procedure Contemporary, comprehensive and beautifully illustrated. Having read Jay Diamond's older and similar book from 1998, I am impressed to see this updated version which is very smartly aligned with present-day advertising and retail practices. It's a must for any library or even personal book-shelf. Olga Mitterfellner, Mediadesign Hochschule, Germany


Author Information

Jay Diamond is Professor Emeritus at Nassau Community College.

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