Researching the Public Opinion Environment: Theories and Methods
Author:   Sherry Devereaux Ferguson
Publisher:   SAGE Publications Inc
Volume:   v. 3
ISBN:  

9780761915317


Pages:   312
Publication Date:   27 June 2000
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $369.00 Quantity:  
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Researching the Public Opinion Environment: Theories and Methods


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Full Product Details

Author:   Sherry Devereaux Ferguson
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Volume:   v. 3
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.80cm
Weight:   0.510kg
ISBN:  

9780761915317


ISBN 10:   0761915311
Pages:   312
Publication Date:   27 June 2000
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

PART ONE: THEORY AND SYSTEMS Role of Public Opinion in Democratic Societies Establishing Intelligence Systems to Capture Public Opinion PART TWO: MONITORING AND ANALYZING THE MEDIA Monitoring the Media Asking Questions Content Analysis Techniques PART THREE: RESEARCH METHODOLOGIES Survey Design and Sampling Survey Development Survey Administration Focus Groups, Delphi Techniques, Stakeholder Assemblies and Q Methodology PART FOUR: THEORIES ON IMPACT OF THE MEDIA Academic Debate over Media Effects The Effects Continuum

Reviews

Ferguson's book is an interesting mix of theoretical and methodical themes related to the use of public opinion research in organizations... The central focus seems to be to acquaint the reader with the most important theoretical and research technical aspects of public opinion research... The book provides professional communication workers and students from business schools a simple introduction to issues of public opinion research. Communications: The European Journal of Communication Research 20030915


Ferguson,s book is an interesting mix of theoretical and methodical themes related to the use of public opinion research in organizations... The central focus seems to be to acquaint the reader with the most important theoretical and research technical aspects of public opinion research... The book provides professional communication workers and students from business schools a simple introduction to issues of public opinion research. Communications: The European Journal of Communication Research 20030915


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