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Author:   Harvey Maylor (University of Bath, UK) ,  Kate Blackmon (Saïd Business School and University of Oxford, UK) ,  Martina Huemann (University of Vienna, Austria)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Red Globe Press
Edition:   2nd edition
Dimensions:   Width: 18.90cm , Height: 2.50cm , Length: 24.60cm
Weight:   0.918kg
ISBN:  

9780230222120

ISBN 10:   0230222129
Pages:   496
Publication Date:   10 January 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

PART I: DEFINING YOUR RESEARCH 1. What is Business and Management Research? An Introduction to the Research Process 2. What Should I Study? Generating and Clarifying Ideas for your Research Project 3. How Do I Find Information? Using Knowledge Resources PART II: DESIGNING YOUR RESEARCH 4. What is my Research Approach? From Research Philosophy to Research Design 5. How Do I Do Quantitative Research? 6. How Do I Do Qualitative Research? 7. How Do I Do Case Study Research? 8. How Do I Make Sure My Research is Ethical? PART III: DOING YOUR RESEARCH 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research 10. Analysing Quantitative Data: Using Simple Statistics 11. Advanced Quantitative Analysis: Multivariate Analysis 12. Analysing Qualitative Data: Interpreting Interview and Observational Data PART IV: DESCRIBING YOUR RESEARCH 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations 14. Describing Your Research: Writing Up Your Project Report 15. Closing the Loop: Reflecting On and Learning From Your Research.

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Author Information

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand. Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne). Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.

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