Overview

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Full Product Details

Author:   Pervez Ghauri (University of Birmingham) ,  Kjell Grønhaug (Norwegian School of Economics and Business Administration, Bergen-Sandviken) ,  Roger Strange (University of Sussex)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Edition:   5th Revised edition
Dimensions:   Width: 17.00cm , Height: 1.60cm , Length: 24.40cm
Weight:   0.700kg
ISBN:  

9781108708241

ISBN 10:   1108708242
Pages:   300
Publication Date:   12 March 2020
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

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Author Information

Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals. Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals. Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.

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