Research Methods in Business Studies

Author:   Pervez Ghauri (University of Birmingham) ,  Kjell Grønhaug (Norwegian School of Economics and Business Administration, Bergen-Sandviken) ,  Roger Strange (University of Sussex)
Publisher:   Cambridge University Press
Edition:   5th Revised edition
ISBN:  

9781108486743


Pages:   300
Publication Date:   12 March 2020
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Research Methods in Business Studies


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Author:   Pervez Ghauri (University of Birmingham) ,  Kjell Grønhaug (Norwegian School of Economics and Business Administration, Bergen-Sandviken) ,  Roger Strange (University of Sussex)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Edition:   5th Revised edition
Dimensions:   Width: 17.40cm , Height: 1.90cm , Length: 25.00cm
Weight:   0.800kg
ISBN:  

9781108486743


ISBN 10:   1108486746
Pages:   300
Publication Date:   12 March 2020
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.

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Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals. Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals. Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.

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