Overview
In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, bestselling statistics author Fredrick J Gravetter and co-author Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the text leads students through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a 'cookbook' presentation by linking terminology with applied concepts; their 'lecture in a book' style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities. Examples and content throughout the book reflect the most current APA guidelines.
Full Product Details
Author: Frederick Gravetter (Late of The College at Brockport, State University of New York) ,
Lori-Ann Forzano (The College at Brockport, State University of New York College)
Publisher: Cengage Learning, Inc
Imprint: Wadsworth Publishing Co Inc
Edition: 5th edition
Dimensions:
Width: 18.20cm
, Height: 23.30cm
, Length: 3.00cm
Weight: 1.156kg
ISBN: 9781305104136
ISBN 10: 1305104137
Pages: 656
Publication Date: 01 January 2015
Audience:
College/higher education
,
Tertiary & Higher Education
Replaced By: 9781337613316
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
The material presented in the Gravetter and Forzano text is efficient, detailed, and presented in a sophisticated yet interesting manner. The learning checks provide ample opportunity for the students to ensure they understand the material, and expand upon the concepts in question.
"""A thorough and logical text with good advice and support for students creating a research project. The text format is ideal to guide students in not only gaining an understanding of research methods but applying the information as well."" ""The material presented in the Gravetter and Forzano text is efficient, detailed, and presented in a sophisticated yet interesting manner. The learning checks provide ample opportunity for the students to ensure they understand the material, and expand upon the concepts in question."""
Author Information
Frederick J Gravetter is Professor Emeritus of Psychology at The College at Brockport, State University of New York College. While teaching at Brockport, he specialized in statistics, research design, and cognitive psychology. Dr. Gravetter received his Bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, 9th Edition, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 8th Edition, and (with Lori-Ann B. Forzano) RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition. Lori-Ann B. Forzano is an Associate Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook, where she also received her B.S. in psychology. Dr. Forzano's research interests are in the area of conditioning and learning. Specifically, she studies impulsivity in adults and children. Her research has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation, and The Psychological Record.
