Research Methods for Leisure and Tourism
Author:   A. Veal ,  A.J. Veal
Publisher:   Pearson Education Limited
Edition:   5th edition
ISBN:  

9781292115290


Pages:   640
Publication Date:   12 December 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Research Methods for Leisure and Tourism


Overview

Coverage of both qualitative and quantitative research methodsNow in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Full Product Details

Author:   A. Veal ,  A.J. Veal
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   5th edition
Dimensions:   Width: 18.60cm , Height: 2.40cm , Length: 24.40cm
Weight:   1.020kg
ISBN:  

9781292115290


ISBN 10:   1292115297
Pages:   640
Publication Date:   12 December 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

I Preparation 1 Introduction to research: what, why and who? 2 Approaches to leisure and tourism research 3 Starting out - research plans and proposals 4 Research ethics 5 The range of research methods 6 Reviewing the literature II Data collection 7 Secondary data sources 8 Observation 9 Qualitative methods: introduction and data collection 10 Questionnaire surveys: typology, design and coding 11 Experimental research 12 Case study method 13 Sampling: quantitative and qualitative III Data analysis 14 Analysing secondary data 15 Analysing qualitative data 16 Analysing quantitative data 17 Statistical analysis IV Communicating results 18 Preparing a research report

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Latest Reading Guide

NOV RG 20252

 

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