Research in International Marketing (RLE International Business)
Author:   Peter W Turnbull ,  Stanley Paliwoda
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138007949


Pages:   388
Publication Date:   10 June 2014
Format:   Paperback
Availability:   In Print   Availability explained
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Research in International Marketing (RLE International Business)


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Overview

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Full Product Details

Author:   Peter W Turnbull ,  Stanley Paliwoda
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.10cm , Length: 23.40cm
Weight:   0.566kg
ISBN:  

9781138007949


ISBN 10:   1138007943
Pages:   388
Publication Date:   10 June 2014
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Peter W. Turnbull (Edited by) , Stanley Paliwoda (Edited by)

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