Overview

The book provides readers with a solid grounding in several fundamental research concepts and methodological approaches that are drawn from the diversity present in the hospitality sector. Every stage of the research process is covered, including problem identification, study design, data collection and measurement via sampling, and findings publication. Qualitative, quantitative, and mixed methodologies are explained through real-world case research studies to show how these findings influence decision-making and areas that might be challenging to measure. Additionally, training is provided on how to apply IMRAD structures for qualitative data analysis, survey generation techniques, multi-level modelling, and narrative report specialized applications for the hospitality, dining, customer service, and health services analysis sectors. Big data and technological sustainability are two recent advancements in hospitality research that are covered in this book, preparing scholars and students to produce perceptive and practical research findings.

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