Overview

Full Product Details

Author:   Felicitas Morhart ,  Keith Wilcox ,  Sandor Czellar
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.60cm , Length: 23.40cm
Weight:   0.722kg
ISBN:  

9781786436344

ISBN 10:   1786436345
Pages:   368
Publication Date:   02 April 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Foreword xviii Sandor Czellar, David Dubois and Gilles Laurent List of abbreviations xxxi PART I EVOLVING NATURE OF LUXURY 1 The changing notions of materialism and status in an increasingly dematerialized world 2 Russell Belk 2 Liquid luxury 22 Fleura Bardhi, Giana M. Eckhardt and Emma Samsioe PART II LUXURY CONSUMPTION FUNCTIONS 3 Evolutionary function of luxury consumption 44 Yajin Wang 4 Fulfilling identity motives through luxury consumption 57 Mario Pandelaere and L.J. Shrum 5 Fulfilling social needs through luxury consumption 75 David Dubois PART III LUXURY BRAND MANAGEMENT 6 Luxury brand consumption in emerging economies: review and implications 93 Kineta Hung and David K. Tse 7 Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence 117 Vanessa M. Patrick and Alokparna (Sonia) Basu Monga 8 Pricing luxury goods: more art than science 138 Denise Dahlhoff and Z. John Zhang 9 Managing the luxury shopping experience: implications for retail channels 150 Elisa Schweiger, Dhruv Grewal, Anne L. Roggeveen and Lauren Skinner Beitelspacher PART IV LUXURY BRAND CULTURE 10 Art and aesthetics 171 Henrik Hagtvedt 11 Authenticity in luxury branding 190 Felicitas Morhart and Lucia Malar 12 Sensuality and experience 208 Bernd Schmitt PART V LUXURY BRAND COMMUNICATION 13 Communicating luxury brands through stories 225 Luca M. Visconti 14 Social media and luxury 248 Andrew T. Stephen PART VI MORALITY ISSUES OF LUXURY 15 The evolution of counterfeit luxury consumption 265 Keith Wilcox and Judith Lynne Zaichkowsky 16 #Luxe: influencers, selfies, and the marketizing of morality 282 Robert V. Kozinets 17 Luxury and environmental responsibility 300 Anat Keinan, Sandrine Crener and Dafna Goor Index 323

Reviews

'Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-branding and the aestheticization of desire. As a result, luxury branding is now studied by researchers from around the world and different angles. It is high time that a handbook brought these researchers together, summarized current research and paved the way for future research. Well done!' --Jean-Noël Kapferer, INSEEC U. Luxury Research Center, France

'Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self branding and the aestheticization of desire. As a result, luxury branding is now studied by researchers from around the world and different angles. It is high time that a Handbook brought these researchers together, summarized current research and paved the way for future research. Well done!' -- Jean-Noel Kapferer, INSEEC U. Luxury Research Center, France

'Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-branding and the aestheticization of desire. As a result, luxury branding is now studied by researchers from around the world and different angles. It is high time that a handbook brought these researchers together, summarized current research and paved the way for future research. Well done!' -- Jean-Noel Kapferer, INSEEC U. Luxury Research Center, France

Author Information

Edited by Felicitas Morhart, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland, Keith Wilcox, Professor of Marketing and Macy's Foundation Professor, Mays Business School, Texas A&M University, US and Sandor Czellar, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions