Research Frontiers on the International Marketing Strategies of Chinese Brands
Author:   Zuohao Hu (School of Economics and Management, Tsinghua University) ,  Xi Chen (The Business School of the China University of Political Science and Law) ,  Zhilin Yang (Department of Marketing, City University of Hong Kong)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367516666


Pages:   208
Publication Date:   28 April 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Research Frontiers on the International Marketing Strategies of Chinese Brands


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Author:   Zuohao Hu (School of Economics and Management, Tsinghua University) ,  Xi Chen (The Business School of the China University of Political Science and Law) ,  Zhilin Yang (Department of Marketing, City University of Hong Kong)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367516666


ISBN 10:   0367516667
Pages:   208
Publication Date:   28 April 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Zuohao Hu, Ph.D, Kyoto University, is professor of Marketing at School of Economics and Management of Tsinghua University. His research interests are Marketing Strategy, International Marketing, Channel Management and Brand Strategy. Chen Xi, Ph.D, Tsinghua University, is associate professor of Marketing at the Business School of the China University of Political Science and Law. Her expertise is in consumer behaviour, international marketing, real estate marketing, and branding strategies. Zhilin Yang is professor of Marketing at City University of Hong Kong. His expertise is on international marketing strategy.

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