Overview

Leverage your company's mostimportant asset! Diermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rules to set the standard foryears to come. --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Reputation Rules [provides a] 'sixth sense' for both reputational risks and opportunities.I highly recommend the book. --Samuel Allen, Chairman and Chief Executive Officer, Deere & Company Diermeier provides important insights for managing reputation and turning challenges intoopportunities. The lessons will become an essential component of a manager's repertoire. --David Baron, David S. and Ann M. Barlow Professor of Political Economy and Strategy, Emeritus, Stanford Graduate School of Business Reputation Rules breaks new ground in what has until now been an elusive challenge forcompanies and consultants alike. An exquisite compendium of navigational tools. . . . This isa game-changing book to be sure. --Harlan A. Loeb, Executive Vice President, Director of U.S. Crisisand Issues Management, Edelman Daniel Diermeier has continuously caught the attention of the business world with insightfuland compelling facts that should once again challenge our thinking and actions. In today'sfast-changing business environment, values and reputation are the foundation, and Danielpresents sound reasoning and experience as to why they are so important. --Jeff Stratton, Executive Vice President and Chief Restaurant Officer, McDonald's CorporationAbout the Book: In our lightning-fast digital age, a company canface humiliation and possibly even ruin withinseconds of a negative tweet or blog post. Over thelast year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to theirimages that could have had reduced impact if theirleaders had implemented reputation managementinto their business strategy and culture.There is no one in either the corporate or academicsphere with greater expertise in the area of corporatereputation than Dr. Daniel Diermeier. Anaward-winning professor at the Kellogg Schoolof Management, Northwestern University, Dr.Diermeier has blazed a path in understanding thesignificance of reputation management and demonstratinghow a company can create a program sopowerful that it can help turn a potential publicdisgrace into a public image success story. Reputation Rules is a landmark work bringing tolight Dr. Diermeier's groundbreaking insights inthis critical area. He offers the frameworks, strategies, and processes for changing your company'sfocus as quickly as the world is changing aroundyou. He touches on all of the reputational issuesthat need to be managed from a strategic level, describing how to: Overcome direct challenges from influentialactivist and political forcesManage corporate scandals, includingexecutive compensationUse external, seemingly unrelated eventsto boost reputationBuild a reputation management processinto everyday operationsIn addition, Dr. Diermeier provides case studies ofShell's confrontation with Greenpeace, Mercedes'srecovery from the Moose crisis, AIG's executivebonus fallout, Wal-Mart's reputation-building responseto Hurricane Katrina, and numerous otherscenarios illustrating what works and what doesn'twhen it comes to reputation management.Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization'sfuture--and

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