Overview

This book is a guide on the bottom line of how to run a successful business, and the root of this is to have a good reputation. Reputation matters, and it can mean the difference between success and failure. This book should be read as a career guide by all those who wish to succeed. Readers will discover how to: Identify and reinforce the values behind their reputation Earn respect by respecting others Engage people through constructive, open communication Build strong connections by personalizing their approach to everything they do Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.

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