Overview

An argument for simplicity from the bestselling authors of Profit from the Core Is radical reinvention the key to winning in today's fast-paced world? Not judging by the results of some of the world's best-performing companies. In Repeatability, Chris Zook and James Allen--leaders of Bain & Company's influential Strategy practice--warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don't stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a ""repeatable business model"" that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity. Based on a multiyear study of more than two hundred companies, the book stresses the value of repeatability in business, showing how the ""big idea"" today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world's best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others. CEOs, senior executives, managers, and investors all need to read this book. It's the new blueprint for reaching the top--and staying there.

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Chris Zook is a partner with Bain & Company and former cohead of the firm's Global Strategy practice. He is the author of the bestselling business books Profit from the Core, Beyond the Core, and Unstoppable. James Allen is a partner in Bain & Company's London office. He has served a variety of leadership roles at Bain and is the founder of the Bain Founder's Mentality 100, a global network of high-growth companies mostly led by their founders. He has authored several bestselling books, including Repeatability: Build Enduring Businesses for a World of Constant Change and Profit from the Core: a Return to Growth in Turbulent Times. Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.

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