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OverviewIn this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand. Full Product DetailsAuthor: Deborah SaundersPublisher: Pearson Education Limited Imprint: Pearson Education Limited ISBN: 9781292142135ISBN 10: 1292142138 Pages: 224 Publication Date: 22 February 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDeborah Saunders is a passionate advocate of customer experience, and its essential role in building strong and enduring brands. With over 20 years' experience in marketing and strategy consulting, she has worked with businesses big and small, across three continents, in helping them transform the way they interact with customers and create strong brands. Tab Content 6Author Website:Countries AvailableAll regions |
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