Overview

"Today, when companies and customers are faced with an infinite number of messages, the word ""relevance"" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact."

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Coming soon... Paul B. Brown writes the What's Offline column that runs every Saturday in the New York Times. A former writer and editor of Business Week, Financial World, Forbes, and Inc., he is the author or coauthor of more than a dozen books, including Sweat Equity: What It Really Takes to Best Small Companies in America with Geoffrey N. Smith and The Map of Innovation with Kevin O'Connor. Brown also wrote Creating a Winner: The Real Secrets of Successful Marketing, which was the winner of the American Film Institute's award for best business program. Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.

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