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9783954892679

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Markus Gaggl was born in 1987 in Linz / Austria. After an apprenticeship with one of the leading industrial companies of Austria, he finished the extra occupational higher technical school with the main focus on Mechanical Engineering and Construction at the Technical College Steyr. Afterwards, the author attended a bachelor degree programme with the main focus on international Marketing and Sales Management at the University of Applied Sciences Campus02 in Graz. At the moment, the author is in the final phase of his study which he will complete in June 2014 with the academic degree B.A. (Bachelor of Arts in Business). Already during his study, the author collected comprehensive practical experiences in the industrial goods sector, in particular in the steel-producing and steel-processing industry. Fascinated by the exchange-process between companies and customers, the author decided to carry out a scientific investigation in this area. The investigation was published in form of the present scientific book.

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