Overview

Is your company customer focused, really? How do you know? This book is for leaders in companies that prioritize their customers. It helps you evaluate your organization, identify obstacles to customer focus, and ensure that your product teams create successful and valuable products that drive customer loyalty. A company grows by creating and selling products that customers truly value and are willing to pay for, so focusing relentlessly on customers will help you deliver that. This book helps executives and product team leaders to assess and build a customer-focused organization; to empower their teams to deliver real customer value, ultimately driving business success. The book contains assessments for the Company as a whole, the Leadership teams, the Product teams, and the products themselves. It helps you measure progress and provides tactical tools to get and stay customer-centered.

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