Relationship Marketing: Strategy and Implementation
Author:   Martin Christopher ,  Moira Clark ,  Helen Peck ,  Adrian Payne
Publisher:   Elsevier Science & Technology
ISBN:  

9786611023638


Pages:   523
Publication Date:   24 May 1999
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Relationship Marketing: Strategy and Implementation


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Overview

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside Relationship Marketing : bringing quality, customer service and marketing together' and Relationship Marketing for Competitive Advantage : winning and keeping customers', this new title provides readers with insights into marketing in the 21st century. A major addition to relationship marketing literature, it supports the relationship marketing titles that we already publish successfully. The author team is amongst the UK's leading authorities in the sector.

Full Product Details

Author:   Martin Christopher ,  Moira Clark ,  Helen Peck ,  Adrian Payne
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9786611023638


ISBN 10:   6611023631
Pages:   523
Publication Date:   24 May 1999
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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