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OverviewThis book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice. Full Product DetailsAuthor: Petra Theunissen , Helen SissonsPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.317kg ISBN: 9780367876234ISBN 10: 036787623 Pages: 220 Publication Date: 10 December 2019 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1: Setting the Scene Chapter 2: Relationships and relationship building Chapter 3: Mediated relationships Chapter 4: The PRP–PRP relationship Chapter 5: The PRP–client relationship Chapter 6: The PRP-journalist relationship Chapter 7: The Organization-Public Relationship (OPR) Chapter 8: Conclusions, observations and key principles in building relationshipsReviewsAuthor InformationPetra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand Tab Content 6Author Website:Countries AvailableAll regions |
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