Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives
Author:   Stan Rapp
Publisher:   McGraw-Hill Companies
ISBN:  

9781282328570


Pages:   238
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives


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Overview

This is the definitive guide from an all-star team of digital direct marketers. Global direct marketing icon Stan Rapp, the coauthor of the global besteller MaxiMarketing, teams up with the expert professionals at the Direct Marketing Association (DMA), the world's leading direct-marketing trade association, to answer the need among marketing professionals for a guide to creating a winning digital direct marketing plan. This book is an incomparable collection of 14 essays covering the full gamut of key digital direct marketing topics

Full Product Details

Author:   Stan Rapp
Publisher:   McGraw-Hill Companies
Imprint:   McGraw-Hill Companies
ISBN:  

9781282328570


ISBN 10:   1282328573
Pages:   238
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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