Awards

• Commended for IndieFab awards (Business/Economics) 2011
• Winner of Nautilus Award (Business) 2013

Overview

Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future - it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race - not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual - without counting fossil fuels' huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It's a story of astounding opportunities for creating the new energy era.

Full Product Details

9781603583718

Table of Contents

Reviews

My friend Amory Lovins knows that the most important question of the twenty-first century is the how question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential<br><br>of the coming energy revolution. --President Bill Clinton<br><br>

A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life. --Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe<br><br>

Author Information

Amory Lovins, a consultant physicist, is among the world's leading experts on energy and its links with resources, security, develop ment and environment. He is the author of 30 books and co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy named him one of the 100 top global thinkers.

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