Overview

How does a craft reinvent itself as `traditional' following cultural, social and political upheaval? In the township of Dingshu, Jiangsu province of China, artisans produce zisha or Yixing teapots that have been highly valued for centuries. Yet in twentieth-century socialist imagination, handicrafts were an anomaly in a modern society. The Maoist government had clear ambitions to transform the country by industrialization, replacing craft with mechanized methods of production. Four decades later, some of the same artisans identified as `backward' handicraft producers in the 1950s and made to join workers' cooperatives, were now encouraged to set up private workshops, teach their children and become entrepreneurs. By the 2000s ceramic production in Dingshu is booming and artisans are buying their first cars, often luxury brands. However, many involvements of the Chinese state are apparent, from the control of raw materials, to the inscription of the craft on China's national list of intangible cultural heritage. In this perceptive study, Gowlland argues that this re-evaluation of heritage is no less inherently political than the collectivism of the communist regime. Reflecting that the craft objects, although produced in very different contexts, have remained virtually the same over time and that it is the artisans' subjectivities that have been transformed, he explores the construction of mastery and its relationship to tradition and authenticity, bringing to the fore the social dimension of mastery that goes beyond the skill of simply making things, to changing the way these things are perceived, made and talked about by others.

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9781907774980

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Reviews

'Gowlland takes his reader on a captivating journey into a world of craftwork that has undergone seismic change since the era of Chairman Mao. A combination of rich ethnography, refined analysis and the author's hands-on understanding of the potter's materials and techniques convincingly demonstrates that craft knowledge and aesthetic appreciation are deeply embedded in the political. This is a highly significant book for all scholars of craft and material culture.' Trevor Marchand, Emeritus Professor of Social Anthropology, School of Oriental and African Studies

Gowlland takes his reader on a captivating journey into a world of craftwork that has undergone seismic change since the era of Chairman Mao. A combination of rich ethnography, refined analysis and the author’s hands-on understanding of the potter’s materials and techniques convincingly demonstrates that craft knowledge and aesthetic appreciation are deeply embedded in the political. This is a highly significant book for all scholars of craft and material culture;Trevor Marchand,Emeritus Professor of Social Anthropology, School of Oriental and African Studies.

Author Information

Geoffrey Gowlland is a Postdoctoral Fellow at the Museum of Cultural History, University of Oslo. He has conducted research on crafts and apprenticeship in China and Taiwan; his most recent work addresses the politics of heritage among the indigenous people of Taiwan.

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