Overview

This book provides a comparative English/US law study of the operation of facultative reinsurance contracts. Most of the reinsurance litigation in England and the US has involved this type of contract, and there are regular arbitrations and judicial proceedings in the leading common law jurisdictions to which this book will be relevant. The book is concerned with: • The legal nature of reinsurance agreements • The means whereby terms of reinsurance policies can be derived or incorporated from underlying insurances • The effect on reinsurance of judgments, awards and settlements against the reinsured • The operation of claims provisions

Full Product Details

Author:   Ozlem Gurses
Publisher:   Taylor & Francis Ltd
Imprint:   Informa Law
Dimensions:   Width: 17.40cm , Height: 2.30cm , Length: 24.60cm
Weight:   0.674kg
ISBN:  

9781843118893

ISBN 10:   1843118890
Pages:   312
Publication Date:   01 December 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Market Orientation and Marketing Performance Chapter 1: Customer Focus, Customer Performance and Profit Impact Chapter 2: Marketing Metrics and Marketing Profitability Part II: Market Analysis Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The Customer Experience and Value Creation Chapter 5: Market Segmentation and Segmentation Strategies Chapter 6: Competitive Position and Sources of Advantage Part III: Marketing Mix Strategies Chapter 7: Product Positioning, Branding, and Product Line Strategies Chapter 8: Value-Based Pricing and Pricing Strategies Chapter 9: Marketing Channels and Channel Mapping Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE Part IV: Strategic Marketing Chapter 11: Portfolio Analysis and Strategic Market Planning Chapter 12: Strategic Offensive Strategies Chapter 13: Strategic Defensive Strategies Part V: Marketing Plans and Performance Chapter 14: Building a Marketing Plan Chapter 15: Marketing Metrics, Performance, and Strategy Implementation Chapter 16: Market-Based Management and Financial Performance

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Author Information

Dr Ozlem Gurses is a Senior Lecturer of Commercial Law at the University of Southampton.

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