Overview

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Full Product Details

Author:   Jeffrey Wrathall, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia) ,  Effie Steriopoulos, PhD (Lecturer of Event Management, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781911635871

ISBN 10:   1911635875
Pages:   256
Publication Date:   05 January 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface About the authors Ch 1 An industry transformed and reimagined: Events after COVID-19 The scope of planned events Careers in the events industry Industry transformation Impacts and changes Industry profile: Sharon Calleja, event sales manager Ch 2 Business development in events Entrepreneurship in the events industry Developing an events business model Event feasibility Business viability and success The bidding process Industry profile: Joe McGrath, Victoria Racing Club Ch 3 Event and experience design The event experience Frameworks to guide the design of event experiences Theming and event design Designing virtual experiences Event design and sustainability Industry profile: Kate Stewart, EBC Advisory Ch 4 Project management and logistics The benefits of project management Key project management principles The five phases of project management Event logistics Successful online events Industry profile: Garth Lategan, The Event Network Australia (TENA) Ch 5 Event budgeting and financial health The nature and importance of an event budget The budgeting process Income strategies Financial statements Financial analysis and decision making Financial health Industry profile: Nicholas Kalogeropoulos Ch 6 Event marketing and brand strategy The scope and nature of event marketing The marketing process Event branding and brand strategy Marketing and communications planning Event sponsorship Industry profile: Georgie Stayches, Fetching Events and Communications Industry profile: Jenny Mitten, brand strategy and leadership expert Ch 7 Legal compliance, risk and crisis management Legal compliance The concept of risk The risk management process Risks and hazards Crowd behaviour and event security Industry profile: Leo Gester, risk management and safety expert, grant writer Ch 8 Hospitality and catering concepts The event catering process How can food safety be ensured? Event menu guidelines Food wastage Industry profile: Conan Gomes, event catering expert Ch 9 Stakeholder engagement and leadership Leadership and power Stakeholder analysis Working with sponsors Networking and social capital Industry profile: Grant Gray, Stakeholder relationship management expert Ch 10 Finding and motivating talent Acquiring talent The motivation of employees and volunteers Industry profile: Annmaree Angelico, expert in HR management and safety Ch 11 Sustainability, evaluation and industry trends The importance of sustainability The business case for sustainability The three pillars of sustainability ISO 20121 Event evaluation frameworks Adapting to event industry trends Industry profile: Meegan Jones, event sustainability expert A final word and reflection by Peter Jones, international event expert Index

Reviews

"“What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic” Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia ""The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics."" Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia “Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event.” Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia"

What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics. Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event. Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia

“What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic” Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia ""The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics."" Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia “Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event.” Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia

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