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OverviewFull Product DetailsAuthor: Jan Y. YangPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG ISBN: 9783031904172ISBN 10: 3031904176 Pages: 149 Publication Date: 12 June 2025 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Tab Content 6Author Website:Countries AvailableAll regions |