Overview
In today s digital landscape, marketing practices are inspected through regulatory frameworks and compliance requirements. As data privacy concerns, consumer protection laws, and digital advertising standards evolve, businesses must navigate regulations to ensure marketing strategies remain ethical and legally compliant. Key regulations shape how marketers collect, store, and utilize consumer data. The convergence of technology and law in digital marketing demands a comprehensive understanding of the legal environment and the ethical obligations businesses face in protecting consumer rights. This intersection of regulatory frameworks and digital compliance helps marketers mitigate risks, foster consumer trust, and build sustainable brands in a digital world. Regulatory Frameworks and Digital Compliance in Green Marketing explores digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. It offers valuable insights for businesses to extract the power of eco-innovation and digital technology to achieve green marketing excellence in global business. This book covers topics such as digital technology, green marketing, and social influence, and is a useful resource for sociologists, computer engineers, business owners, policymakers, academicians, researchers, and environmental scientists.
Full Product Details
Author: Shamim Akhtar ,
Prasad Siba Borah
Publisher: IGI Global
Imprint: Business Science Reference
ISBN: 9798369398326
Pages: 432
Publication Date: 14 May 2025
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
Shamim Akhtar is a postdoctoral researcher at Jiangsu University, China in Management Science and Engineering. Currently, researching project related to green product innovation, entrepreneurship, innovation performance and digital transformation of SMEs. She has experience of teaching and research in the fields of Management, Leadership, Innovation performance, green product innovation, entrepreneurship and sustainability. She has publications in well reputed (SSCI) journals. She also published a book chapter “Digital Transformation in HRM - Using Social Media for Recruiting and Employer Branding, in Innovative Human Resources Management for SMEs” with IGI Global Publishing. Prasad Siba Borah , Ph.D. and currently serving as an associate professor in the School of Management at Jiangsu University, China. In pursuit of academic excellence, Dr. Borah has published several scientific papers in top-notch academic journals SSCI/SCI Q1, A* level, including Business Strategy and the Environment, Energy Economics, and Technology in Society, among several others. He also edited a prestigious book titled “Selected Cases on Management” by Tsinghua University Press. He is also contributing his volunteer expertise as a reviewer and editorial board member for various peer-reviewed academic journals.
