Overview

In today s digital landscape, marketing practices are inspected through regulatory frameworks and compliance requirements. As data privacy concerns, consumer protection laws, and digital advertising standards evolve, businesses must navigate regulations to ensure marketing strategies remain ethical and legally compliant. Key regulations shape how marketers collect, store, and utilize consumer data. The convergence of technology and law in digital marketing demands a comprehensive understanding of the legal environment and the ethical obligations businesses face in protecting consumer rights. This intersection of regulatory frameworks and digital compliance helps marketers mitigate risks, foster consumer trust, and build sustainable brands in a digital world. Regulatory Frameworks and Digital Compliance in Green Marketing explores digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. It offers valuable insights for businesses to extract the power of eco-innovation and digital technology to achieve green marketing excellence in global business. This book covers topics such as digital technology, green marketing, and social influence, and is a useful resource for sociologists, computer engineers, business owners, policymakers, academicians, researchers, and environmental scientists.

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9798369398319

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Shamim Akhtar is a postdoctoral researcher at Jiangsu University, China. She completed her Ph.D. in Management Sciences and Engineering with core focus on green innovation and entrepreneurship. Her current research projects are related to digital transformation, green innovation performance, and green entrepreneurship of SMEs. She has experience of teaching several courses including 'principles of management, human resource management and organizational processes & regulations'. She has publications in well reputed SSCI journals and many more in the reviews and process of submission.

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