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OverviewYou've just shared news of the latest plans with employees. Message sent and received - job done. But they ain't buying it. Now what? Refreshing Comms will help you shake things up and get them on board. Explaining what makes people tick and showing you how to use this, along with proven audience-engaging writing techniques, this book means you'll never be left staring at your keyboard again. Learn how to understand and appeal to your audience Get intentional with an actionable comms plan tailored to align with your business strategy Inject authentic personality into your comms while staying professional Create more impact with simple marketing strategies and proven copywriting techniques How's that for a message that hits the spot? Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging. Full Product DetailsAuthor: Liz Atkin , Jenni FieldPublisher: Practical Inspiration Publishing Imprint: Practical Inspiration Publishing Dimensions: Width: 14.00cm , Height: 1.50cm , Length: 21.60cm ISBN: 9781788605434ISBN 10: 1788605438 Pages: 232 Publication Date: 07 May 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsCover Page Title Page Copyright Page Contents Foreword Introduction Chapter 1 What’s this internal communication thing really about? Chapter 2 Reframing the workplace Chapter 3 The Tools of Engagement Framework Chapter 4 Vision Chapter 5 Values Chapter 6 Employer voice Chapter 7 Content principles Chapter 8 Strategy Chapter 9 Communication goals Chapter 10 Themes and relevance Chapter 11 Finalizing the framework Chapter 12 How to write like a pro Chapter 13 Measuring impact Chapter 14 Time for reflection Chapter 15 To be continued… Acknowledgements About the author IndexReviewsAuthor InformationLiz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging. Tab Content 6Author Website:Countries AvailableAll regions |
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