Overview

You've just shared news of the latest plans with employees. Message sent and received - job done. But they ain't buying it. Now what? Refreshing Comms will help you shake things up and get them on board. Explaining what makes people tick and showing you how to use this, along with proven audience-engaging writing techniques, this book means you'll never be left staring at your keyboard again. Learn how to understand and appeal to your audience Get intentional with an actionable comms plan tailored to align with your business strategy Inject authentic personality into your comms while staying professional Create more impact with simple marketing strategies and proven copywriting techniques How's that for a message that hits the spot? Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

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9781788605854

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Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

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