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OverviewRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted by the marketplace. It introduces an identity model that ensures a more inclusive, ethical, and authentic way of living ones own life-script. We live in a culture that requires us to create our own self-interpretation. Claiming to assist us in this mission are self-professed experts and the public media that offer life-strategies for adoption, to which it is all too easy to conform to in hyper-capitalized and consumerist societies. Among the most popular are fashion, entrepreneurship, travel, fitness, and self-spirituality, which are designed by corporate companies for instant appeal and feelgood results, expressing the consumerist religion of hedonistic narcissism and status. The possibility of an alternative identity for todays society that is based on the experience of conscience, sees our self-realization as intimately related to care for others and the advancement of political and civic institutions. To aspire for this identity model is to move from the distorted values of commercial life-strategies to five virtues. The virtues enable us to attune to what is singularly foreign in any experience, signalling ways how our worldview can become more inclusive, ethical, and insightful in its comprehension of existence. This key reading in Identity Studies provides insight into the psychology and behaviour endorsed by consumer culture; charts out a new understanding of virtue ethics; and promotes life-choices that steers consumers away from conformity in its capacity to stimulate the creation of a personal and authentic vision of life that involves others and societal institutions. Full Product DetailsAuthor: David VellaPublisher: Liverpool University Press Imprint: Liverpool University Press ISBN: 9781789761870ISBN 10: 1789761875 Pages: 240 Publication Date: 01 April 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationDavid Vella studied for his doctorate degree in Critical and Cultural Theory with Cardiff University. He has taught English at the University of Aix-Marseille in France and is currently living in Malta where he lectures modern and contemporary English literature and critical theory at the University of Malta and philosophy at St Edwards College. He has published literary and philosophical articles on the author, Michel Houellebecq, the fitness life-strategy, and tragedy and literature. Tab Content 6Author Website:Countries AvailableAll regions |