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9781804410943

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"""There are relatively few books on the problem of reducing gun shootings. This book is distinctive in applying social marketing research principles to yield insights. Nancy Lee is the best person that I can think of to write masterfully on this topic."";;- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Illinois, USA;;;;""Nancy Lee has a firm grasp on how to effectively use social marketing as a strategy to get people to be proactive in keeping our communities safe by reducing gun violence. Publication of this book is particularly timely, especially as communities across the country grapple with how to keep our kids safe. I believe this book could be used as a valuable resource for school districts, community members, and police departments. I also think it can serve as a catalyst to get people to come together and unite around a common interest."";;- Ed Holmes, Chief of Police, Washington State, USA;;;;""This book can show how using social marketing strategies to change the behaviors of individuals can have a significant impact on the problem of gun violence... Nancy Lee is one of the preeminent authors in the world on social marketing."";;- Julie Colehour, Partner, C+C , Seattle, WA, USA"

There are relatively few books on the problem of reducing gun shootings. This book is distinctive in applying social marketing research principles to yield insights. Nancy Lee is the best person that I can think of to write masterfully on this topic. ;;- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Illinois, USA;;;; Nancy Lee has a firm grasp on how to effectively use social marketing as a strategy to get people to be proactive in keeping our communities safe by reducing gun violence. Publication of this book is particularly timely, especially as communities across the country grapple with how to keep our kids safe. I believe this book could be used as a valuable resource for school districts, community members, and police departments. I also think it can serve as a catalyst to get people to come together and unite around a common interest. ;;- Ed Holmes, Chief of Police, Washington State, USA;;;; This book can show how using social marketing strategies to change the behaviors of individuals can have a significant impact on the problem of gun violence... Nancy Lee is one of the preeminent authors in the world on social marketing. ;;- Julie Colehour, Partner, C+C , Seattle, WA, USA

"""There are relatively few books on the problem of reducing gun shootings. This book is distinctive in applying social marketing research principles to yield insights. Nancy Lee is the best person that I can think of to write masterfully on this topic."";;- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Illinois, USA;;;;""Nancy Lee has a firm grasp on how to effectively use social marketing as a strategy to get people to be proactive in keeping our communities safe by reducing gun violence. Publication of this book is particularly timely, especially as communities across the country grapple with how to keep our kids safe. I believe this book could be used as a valuable resource for school districts, community members, and police departments. I also think it can serve as a catalyst to get people to come together and unite around a common interest."";;- Ed Holmes, Chief of Police, Washington State, USA;;;;“This book can show how using social marketing strategies to change the behaviors of individuals can have a significant impact on the problem of gun violence… Nancy Lee is one of the preeminent authors in the world on social marketing.”;;- Julie Colehour, Partner, C+C , Seattle, WA, USA"

Author Information

Nancy R. Lee, MBA, is President, Social Marketing Services, Inc., a Strategic Advisor at C+C, and an Affiliate Instructor, University of Washington.

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