Redesigning Psychology: In Search of the DNA of Behavior

Author:   Theo Poiez
Publisher:   Pavilion Publishing and Media Ltd
ISBN:  

9781909810334


Pages:   223
Publication Date:   28 January 2014
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Redesigning Psychology: In Search of the DNA of Behavior


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Author:   Theo Poiez
Publisher:   Pavilion Publishing and Media Ltd
Imprint:   Pavilion Publishing and Media Ltd
ISBN:  

9781909810334


ISBN 10:   1909810339
Pages:   223
Publication Date:   28 January 2014
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction; the development of psychological knowledge; limitations of psychology; back to basics; the Triad Model; Triad Model conclusions; overall conclusions; recommendations.

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Author Information

Theo BC Poiesz is professor of Economic Psychology and ActiZ professor of Health Care Management at TiasNimbas Business School of the Universities of Tilburg and Eindhoven in the Netherlands. In earlier phases of his career, he was professor of the Psychology of Advertising at Tilburg University and professor of marketing/consumer behaviour at the University of Maastricht. Theo Poiesz is involved in executive education and is a consultant in various areas, dealing with issues relating to employee and customer behaviour. One of his main topics is strategy implementation.

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