Redefining Retail: 10 Guiding Principles for a Post-Digital World
Author:   Philip Kotler (Kellogg School of Management) ,  Giuseppe Stigliano (Spring Studios)
Publisher:   John Wiley & Sons Inc
ISBN:  

9781394204700


Pages:   400
Publication Date:   25 January 2024
Format:   Hardback
Availability:   Available To Order   Availability explained
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Redefining Retail: 10 Guiding Principles for a Post-Digital World


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Author:   Philip Kotler (Kellogg School of Management) ,  Giuseppe Stigliano (Spring Studios)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.00cm , Height: 3.80cm , Length: 23.40cm
Weight:   0.612kg
ISBN:  

9781394204700


ISBN 10:   1394204701
Pages:   400
Publication Date:   25 January 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. GIUSEPPE STIGLIANO, PHD, is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.

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