Overview

In today's competitive labor market, employer branding plays a critical role in attracting and retaining skilled individuals. By integrating human resources (HR) with marketing strategies, organizations can craft compelling narratives that reflect their values, workplace culture, and employee experience. This strategic alignment helps build trust, strengthen employee engagement, and enhance organizational reputation. As the workforce becomes more discerning and digitally connected, a strong employer brand can serve as a key differentiator, influencing both recruitment outcomes and long-term organizational success. Redefining Employer Branding at the Intersection of Human Resources and Marketing explores how organizations can successfully blend HR practices with marketing strategies to build an authentic, appealing employer brand. It explores new trends, technologies, and strategies, offering both theoretical perspectives and practical applications. Covering topics such as artificial intelligence, organizational culture, and talent retention, this book is an excellent resource for HR professionals, marketing and branding specialists, organizational leaders, executives, academicians, researchers, and more.

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