Overview

Red Bull is not just a beverage, it is a lifestyle. It is a brand that sponsors and supports some of the most thrilling and spectacular events and athletes in the realm of extreme sports. From freestyle motocross to skateboarding, from snowboarding to surfing, from downhill mountain biking to parkour, Red Bull is there to fuel the performances and push the limits of the human body and mind. In this book, you will discover the history and evolution of Red Bull and extreme sports, the marketing and promotion strategies that have made Red Bull a global icon, and the stories and achievements of some of the most remarkable and inspiring extreme sports athletes. You will also learn about the benefits and risks of consuming energy drinks and engaging in extreme sports, and how to balance your passion and health.

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