Overview

My work in waste management has taught me that waste is more than just a byproduct of consumption, it's a reflection of society's priorities, values and blind spots. This version of Recycling Bias examines how our cultural focus on recycling has often overshadowed the more impactful practices of reducing and repurposing. By understanding the systems behind our waste, we can uncover powerful opportunities for meaningful change. Throughout my career, I've collaborated with multinational firms and governmental agencies to design innovative waste management solutions. These experiences, paired with a lifelong interest in social systems, have shaped my perspective on sustainability. Waste management isn't just a technical challenge, it's deeply influenced by human behavior, societal structures, and collective decision-making. In this book, I explore the cultural and systemic biases that have shaped our recycling practices, from their successes to their limitations. By blending my professional expertise with real-world insights, I aim to inspire readers to rethink not just how we recycle, but how we envision sustainability as a whole.

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