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9781859733363

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'This pioneering work analyzes the Italian fashion industry's evolution and emergence as a global force ... White insightfully reveals many interwoven components of this development ... Sixty illustrations, footnotes, and a bibliography including primary-source files of Italian designer houses provide valuable documentation.'Choice'This short, clever book breaks new ground. It is commonly assumed that Italian fashion arises out of a peculiar national quest for beauty and an obsession with personal appearances ... It is Nicola White's central thesis that the United States contributed decisively to the growth and development of the Italian fashion industry.'Modern Italy'This book will appeal to fashion historians, with its wealth of detail and photographs.'History'A thought-provoking study ... through her in-depth analysis of the birth of the Italian fashion industry during the Cold War period (1945-1965) she sheds light on a very complex phase of Italian political, cultural an

'This pioneering work analyzes the Italian fashion industry's evolution and emergence as a global force ... White insightfully reveals many interwoven components of this development ... Sixty illustrations, footnotes, and a bibliography including primary-source files of Italian designer houses provide valuable documentation.' Choice 'This short, clever book breaks new ground. It is commonly assumed that Italian fashion arises out of a peculiar national quest for beauty and an obsession with personal appearances ... It is Nicola White's central thesis that the United States contributed decisively to the growth and development of the Italian fashion industry.' Modern Italy 'This book will appeal to fashion historians, with its wealth of detail and photographs.' History 'A thought-provoking study ... through her in-depth analysis of the birth of the Italian fashion industry during the Cold War period (1945-1965) she sheds light on a very complex phase of Italian political, cultural an

'This pioneering work analyzes the Italian fashion industry's evolution and emergence as a global force ... White insightfully reveals many interwoven components of this development ... Sixty illustrations, footnotes, and a bibliography including primary-source files of Italian designer houses provide valuable documentation.' Choice 'This short, clever book breaks new ground. It is commonly assumed that Italian fashion arises out of a peculiar national quest for beauty and an obsession with personal appearances ... It is Nicola White's central thesis that the United States contributed decisively to the growth and development of the Italian fashion industry.' Modern Italy 'This book will appeal to fashion historians, with its wealth of detail and photographs.' History 'A thought-provoking study ... through her in-depth analysis of the birth of the Italian fashion industry during the Cold War period (1945-1965) she sheds light on a very complex phase of Italian political, cultural and economic life.' Fashion Theory 'This book is a significant addition to the Berg series. Its in-depth treatment of the Italian fashion industry is a worthy read for any fashion historian.' Dress 'I found Nicola White's book fascinating... White engaged the assistance of a distinguished international group of historians, curators, private archivists, journalists, manufacturers and others concerned with the image of italian fashion, who opened personal archives, provided indispensible oral histories, and arranged invaluable introductions...[The book's] in-depth treatment of the italian fashion industry is a worthy read for any fashion historian.' Dress

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Nicola White Acting Head of Department,Central St Martins College

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