Overview

The Power of Personal Data: How it Shapes the Future of Business and Society In today's digital age, personal data has become a valuable commodity, fueling the growth of many businesses and shaping the society we live in. The widespread use of the Internet and mobile devices has given rise to new business models that cater to our every need and convenience online. As a result, there is a race for data supremacy through the collection and exploitation of personal data, which feeds artificial intelligence (AI) tools and solutions such as ChatGPT, BingAI, and others. Here are a few highlights of what you will learn: Companies collect and analyze personal data to market to consumers based on their searches, behavioral habits, and purchasing patterns. Some of these companies provide habit-changing services that can result in irreversible social change. Personal data has become a currency that people are willing to trade for convenience, entertainment, and instant gratification. The book delves into the potential impact of personal data on the future of business and society. It explores the new surveillance capitalism business model, privacy concerns, the impact of social media, and how the future is shaping up given AI, Metaverse, and other online data-hungry solutions and applications. It also offers practical steps (Digital Gold Nuggets) that individuals can take to reclaim and reposition their data power. Some readers may be skeptical about the impact of personal data on society and may question the practicality of the suggested steps to reclaim data power. By understanding the power of personal data, readers can take control of their digital footprint and make informed decisions about their online activities. This book is a must-read for anyone concerned about the future of privacy and the impact of personal data on society. Get your copy of the book today to discover the power of personal data and take control of your digital life.

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9781777679682

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