Overview

Recent Trends in Trademark Protection provides an authoritative, insiders perspective on key tips for responding to current trademark protection developments. Featuring experienced partners from law firms across the nation, these experts guide the reader through the process of educating clients on protecting their trademarks in the current marketplace. These top lawyers offer advice on evaluating new applications, exploring potential risks, addressing infringement concerns, and understanding litigation tactics. From the expansion of the Internet to the increased use of social media, these experts reveal proven strategies for taking into account the importance of technology when developing trademark protection strategies. Additionally, these leaders discuss client concerns with trademark registration and protection, including new domain registration procedures and PTO developments. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts on the keys to success within this ever-evolving area of law.

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