Overview

'Realistic Business Forecasting' bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic of forecasting will find an abundance of books which go into detail on a wide array of techniques. What Adam felt was missing was a text which blended these two issues; for example, once a firm has determined that a country's economy is likely to weaken and its currency is expected to decline, how can this information be quantified and incorporated into a practical business strategy? In business, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is not an academic exercise, it is a means to build on a company's strengths, relative to its competitors. It is conducted to eliminate (or at least mitigate) relative weaknesses and assess factors in the macro-environment which the firm can use to its advantage, or against which it can build defences. The missing link is how all these factors are related to forecasting and this book provides that link. A critical part of any project is whether it is economically viable, but too many organisations leave the forecasting element as an afterthought. Adam Simmons has combined his commercial and academic experience to overcome this problem. He has created a practical and accessible guide for any business large or small, in any sector, to help them build their strategies, in advance, based on 'Realistic Business Forecasting'.

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9781912777396

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Reviews

Review Quotes from Adam's last book Business Planning in Transport An excellent addition to the library of managers and students This book provides managers and students with a veritable toolkit for dealing with the issues posed in modern business planning. Adam brings his experience to bear having gained this initially with British Rail and London Transport and more recently with Network Rail and the UK Department for Transport. In addition he has advised on transport projects in five continents and held academic positions with several UK Universities. This book is a must read for any student of transport at degree or post graduate level.

Author Information

ADAM SIMMONS MBA MSc BSc Adam has combined a global career in the transportation sector, for public and private sector clients (working on the financial and economic aspects of projects worldwide), with almost 30 years in academia. He has taught on a range of quantitative and qualitative subjects, at post-graduate level.

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