Overview

Full Product Details

Author:   Douglas J. Swanson
Publisher:   Peter Lang Publishing Inc
Imprint:   Peter Lang Publishing Inc
Edition:   New edition
Weight:   0.430kg
ISBN:  

9781433131745

ISBN 10:   1433131749
Pages:   298
Publication Date:   28 April 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Acknowledgements – Introduction – The Agency as a Place for Learning – Linking The Agency to the Curriculum – Building a Place for Learning – Engaging Students for Learning – Expanding Learning Opportunities with Graduate Teaching Assistants – Assessment of Learning in the Student Agency – The Student-Run Agency and Accreditation – Establishing a Business Within the Academic Environment – Dissent Within the Ranks – Establishing a Firm Foundation – To Charge, or Not to Charge – That is the Question – Recruiting and Retaining Quality Clients – Promoting the Agency and its Successes – Relationships with Area Professionals – Working with Area Nonprofits – Honoring Diversity and Inclusiveness – Directory of University Student-Run Communications Agencies – Agency Spotlight Contributors – Index.

Reviews

Wherever an institution is creating professional activities to equip students for the workplace, Real World Career Preparation: A Guide to Creating a University Student-Run Communication Agency can help move the conversation. (Teddi A. Joyce, Journal of Public Relations Education 3 (2), 2017)

Wherever an institution is creating professional activities to equip students for the workplace, Real World Career Preparation: A Guide to Creating a University Student-Run Communication Agency can help move the conversation. (Teddi A. Joyce, Journal of Public Relations Education 3 (2), 2017)

Author Information

Douglas J. Swanson (Ed.D., Oklahoma State University) is Professor of Communications at California State University, Fullerton, where he founded PRactical ADvantage Communications, an award-winning student-run agency. Swanson has previous industry experience as a journalist, broadcaster, and public relations professional.

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